The luxury sales model hasn't fundamentally changed since the Renaissance. Until now.

The Connoisseur Code isn't just a sales methodology. It's a philosophy of service in the age of intelligence. It recognises that luxury sales at its best was never about moving inventory but about matching meaning. AI doesn't diminish this human truth – it amplifies it to scales previously impossible.

That's the promise of the Connoisseur Code: not replacing the poetry of collecting with mathematics, but using mathematics to discover new poetry. Not eliminating the human touch, but multiplying it infinitely. Not destroying traditional excellence, but evolving it for a new age.

This book is for:

• Gallery and auction houses watching digital natives bypass your entire business model

• Sales directors tired of 99% of 'valuable' conversations dying in silence

• Luxury CEOs facing the £100 trillion wealth transfer with Renaissance-era sales methods

• Anyone who's collected anything, and knows the current sales experience is an insult

The revolution begins with a choice: Preserve the past and become irrelevant, or embrace the Connoisseur Code and thrive.

PART I: THE LUXURY PARADOX

• Chapter 1: The Auction House Revelation – When algorithms beat instinct
• Chapter 2: The Invisible Crisis – Why 99% of luxury sales conversations die in silence
• Chapter 3: The Questions Never Asked – What collectors really want to tell you

PART II: THE INTELLIGENCE ARCHITECTURE

• Chapter 4: The Vector Vision – Mapping desire in multiple dimensions
• Chapter 5: The Curation Engine – Building your AI matchmaking system
• Chapter 6: The Human-AI Partnership – Augmenting intuition with intelligence

PART III: THE ADVANCED IMPLEMENTATION

• Chapter 7: The Discovery Protocol – Mastering the art of intelligent inquiry
• Chapter 8: The Prediction Power – Anticipating desire before it forms
• Chapter 9: The Network Effect – Connecting collectors to communities

PART IV: THE IMPLEMENTATION MASTERY

• Chapter 10: The Skills Revolution – Retraining your sales force for the AI age
• Chapter 11: The Data Foundation – Building collector intelligence at scale
• Chapter 12: The Pilot Programme – Your first 100 days of AI curation

PART V: THE FUTURE IMPERATIVE

• Chapter 13: The Generational Shift – Selling to digital native collectors
• Chapter 14: The Ecosystem Advantage – When every interaction teaches
• Chapter 15: Your Connoisseur Code – Writing the rules for tomorrow's market

About The Author

IAN CHARLES MANN

Founder and CAIO, www.collectormatch.ai

Former collector of inadequate sales experiences

Current architect of their replacement

Ian built a cyber security company (ECSC Group plc) from nothing to flotation on the London Stock exchange.  He authored two books on the psychology of human targeted cyber attacks – The Hacking the Human series.  He sold ECSC Group off the public market to a private buyer in 2023.  He is also author of the book ‘Re-Engineering B2B Sales with AI Agents’.

In 2025 he founded collectormatch.ai, the luxury/collector industry's first AI-powered consultancy dedicated to perfect collector-object matching.

Ian collects.  His collections include:

• Art

• Watches

• Clocks

• Cars

• Musical instruments